- The Analysis of Transforming Heavy Industrial District to Tourism Destination: A Case Study    click here to open paper content140 kb
by    Zhai, Baohui & Wang, Dongmei & Wang, Rusong | bhzhai@126.com   click here to send an email to the auther(s) of this paper
Short Outline
Careful examination of the present resources is important for formulating a strategy to turn a heavy industrial area, a steel and machinery complex, into a tourism destination. The surČrounding famous cemeteries and the countryside life different from cities will help the area to achieve the goal to host the 2008 Olympic Games in Beijing.
Abstract
The paper analyses the strategy transforming a heavy industry dominated area to an tourism destination in the city, a challenging work for both the government and the academics, based on Shijingshan, western district of Beijing proper. After examining status quo of the steel complex, cemeteries famous for burying veterans dead during the revolutionary course and past high ranking officials, it is certain that to turn them into scenic spots by overcoming spiritual barriers and traditional value. For the countryside, the 58 villages should be kept for people to experience original style of farming life that is popular across contemporary China. The paper is just a beginning of the transfroming strategy. It at least serves as a confidence building in the process of strategic shift. Aspects such as cemetery, especialy the contemporary one, turning to natural and cultural resources need larger scale survey to reflect local opinion and estimate traveling demand from outside.
Keywords
heavy industry dominated; tourism destination; strategy formulation; cemeteries; culture reserve
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