- gLOCALize.IT! - Using information technologies to strenghten local knowledge and tradition in a globalized world - the example of ''Austrian Iron-Route''   2713 kb by    Schrenk, Manfred & Thonhofer, Heidemarie | schrenk@multimediaplan.at    Short Outline The ''Austrian Iron-Route'' as an example how to strenghten local and regional characteristics in a globalized surrounding using innovation and technology Abstract gLOCALize.IT! Using information technologies to strenghten local knowledge and tradition in a globalized world - the example of ''Austrian Iron-Route'' The same goods in the same supermarket shelves from the North Cape to Fireland, the ''business districts'' of cities around the globe are like two peas in a pod and the price for the global product ''hamburger'' provides information about the economic resources of a country. Do the meanings of local and regional characteristics completely disappear? Are they reduced to a few marketable folkloristic aspects? Or does the local and regional level even gain significance in the view of global and international developments? Is the slogan ''think global, act local!'' antiquated or more important than ever? The region of the ''Austrian Iron-Route'' establishes a regional web-portal and a regional knowledge database to strenghten it´s competetiveness and make the region more attractive as well for people living there as for tourists. Local and global developments are not seen as contradictions but have to be combined for a optimal positioning of a region - regional innovation and information & communication technologies are important tools for successful example of gLOCALize.IT! Keywords regional info-portal knowledge-database Case Study presented on the ISOCARP Congress 2003: Planning in a more globalized World   Click to open the full paper as pdf document   Click to send an email to the author(s) of this paper