- Norms for Multiple Intensive Land Use    281 kb by    Majoor, Stan | smajoor@fmg.uva.nl    Short Outline Places of globalisation often appear as monofunctional space. The aim of the Amsterdam Zuidas project in the Netherlands is to create added values by developing a mixed use environment. The study investigates current institutional factors that lead to these outcomes and possibilities for change. Abstract Places of globalisation often turn out to be mono functional places. Airports, shopping malls and business districts seem to evolve towards privatised, controlled and regulated spaces. As a possible counterforce, the normative planning concept of multiple intensive land use is introduced in this paper: planning to create integrated spaces with a mixture of uses. The case study is the Amsterdam Zuidas. This location, at the fringe of Amsterdam around a major transportation hub and close to the international airport, provided excellent conditions for prime office developments in the last years. However, the ambition of the city of Amsterdam is to strive for a mixed use program at the site, reflected by a combination of uses (offices, housing, culture, retail). This paper presents a theoretical framework to study practices of interaction around the Zuidas project and two other case studies, the Forum 2004 project in Barcelona and the Orestad project in Copenhagen. It will state that without norms that help converging the action of individual actors into integrated projects, ambitions for multiple intensive land use will fail in practice. Norms and their evolving character are crucial to understand how a promising concept of multiple intensive land use can be embedded in practices. This topic is part of a PhD research project that I am currently conducting at the University of Amsterdam. This presentation is interesting for participants because in reality many comprehensive planning concepts – with the best intentions – fail because they are not embedded in the orientations of actors in practices of interaction. This study applies an institutional framework to investigate how norms – that structurally influence orientations of actors in practices – hamper or promote the concept of multiple intensive land use. It shows how innovative practices can influence norms to realize a successful application of the concept. Keywords Mixed-use Integrated development Case Study presented on the ISOCARP Congress 2003: Planning in a more globalized World   Click to open the full paper as pdf document   Click to send an email to the author(s) of this paper